Fauquier ENT Social Media Update

About once per year, I like to reassess how Fauquier ENT is doing online ever since it was digitally born in 2005. And over the years, I am happy to say it has grown substantially beyond anything anyone would have expected. I would like to think it's because quality and trusted information is provided, but who knows? Overall, the website now gets about 28,000 hits per day or almost one million hits per month. Since 2005, it has received more than 13 million views. Of these, there has…

3/20/2015 0

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Online Healthcare Plagiarism (Even Among ENTs)

Image courtesy of cooldesign at  FreeDigitalPhotos.net It is not just high school students who are committing plagiarism... it seems to be occurring even among healthcare professionals (even other ENTs) and more astoundingly even among healthcare organizations who portray someone else's work as their own online ! In this day of a digital footprint that can be traced to anybody at anytime, such plagiarism is not only unwarranted from an ethical perspective, but even foolhardy, because…

11/09/2014 1

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Is Your Metal Implant MRI Safe? There's a Website for That...

Although one could always contact the manufacturer or surgeon who performed your metal implantation directly to determine whether it is MRI safe or not, there's also a website that contains a comprehensive database of metal implants and how compatible they are with MRI scans. Who knew that certain metal implants are compatible with MRI scans up to a certain strength? Who knew a metal implant that may not necessarily be compatible with MRI, but given enough time after implantation (us…

1/17/2014 0

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Law Firm Launches Website for Tinnitus Sufferers

It would be a sad day indeed if a patient google searches a medical condition or symptom and the first page of results are all pointing to a law firm. In perhaps the beginning towards this possibility, personal injury law firm, Mercury Legal Online , has launched a website dedicated to patients who suffer tinnitus and hearing loss sustained from time working in a job that contained a lot of loud noise without using hearing protection . Thanks to  @earsurgeonuk who brought this to my att…

9/09/2013 0

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Obtaining "Authorship" for Improved Search Rankings

As most specialists in search engines know, good and original content is important for search rankings.  However, these two elements are sorely lacking when it comes to medically-related articles. "Good" Medicine by its very nature is complex and full of jargon that is difficult for the lay person to understand. Furthermore, even if jargon-free many medically related articles are too ambiguous and often do not answer questions which people specifically search for. So, when a phys…

1/01/2013 0

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Keyword Optimization for Medical Websites

As a general rule of thumb, physicians are terrible at running a business... including their own practice. This unfortunate inability also extends to managing practice websites. When it comes to websites, most physicians take the attitude of "if you build it, they will come" which is doomed to failure. The better way of phrasing it would be "only if patients can find you, they might come." Finding you is the first step... And one important element of accomplishing th…

12/16/2012 0

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