Online Healthcare Plagiarism (Even Among ENTs)

Image courtesy of cooldesign at  FreeDigitalPhotos.net It is not just high school students who are committing plagiarism... it seems to be occurring even among healthcare professionals (even other ENTs) and more astoundingly even among healthcare organizations who portray someone else's work as their own online ! In this day of a digital footprint that can be traced to anybody at anytime, such plagiarism is not only unwarranted from an ethical perspective, but even foolhardy, because…

11/09/2014 1

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Obtaining "Authorship" for Improved Search Rankings

As most specialists in search engines know, good and original content is important for search rankings.  However, these two elements are sorely lacking when it comes to medically-related articles. "Good" Medicine by its very nature is complex and full of jargon that is difficult for the lay person to understand. Furthermore, even if jargon-free many medically related articles are too ambiguous and often do not answer questions which people specifically search for. So, when a phys…

1/01/2013 0

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Keyword Optimization for Medical Websites

As a general rule of thumb, physicians are terrible at running a business... including their own practice. This unfortunate inability also extends to managing practice websites. When it comes to websites, most physicians take the attitude of "if you build it, they will come" which is doomed to failure. The better way of phrasing it would be "only if patients can find you, they might come." Finding you is the first step... And one important element of accomplishing th…

12/16/2012 0

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Healthcare Websites and Blogs Worth Anything?

I wrote in the past that healthcare blogging was in some ways a losing proposition when compared to entertainment news in terms of web traffic and search queries. However, when it comes to ad revenue and how much a website is worth to potential buyers, healthcare topics (as well as sports) are king in monetary generation. Flippa is a website that mediates the buying and selling of websites. They also produced a handy visual aid infographic based on their internal statistics. …

8/24/2012 0

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