Dr. Chang Makes Front Page News in Local Newspaper with Practice Merger

On January 31, 2014, Dr. Chang made front page news of the Fauquier Times local newspaper with his planned practice merger with Blue Ridge Orthopaedics and Spine Center to become part of the Greater Piedmont Medical Association. With this merger, he will be also joining Dominion Internal Medicine (Drs. Robert Lin and Michael & Jennifer Ackerman) as well as Urological Associates of the Piedmont (Dr. Pfeffer). In spite of this merger, the practice name, addres, location, staff, phone num…

1/31/2014 0

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Healthcare Mobile Web Presence

It is pretty much a given that healthcare organizations, medical offices, and physicians maintain a web presence given how frequently consumers turn to the internet and google especially for health information. Given that... I would like to point out that more and more of this web traffic occurs on a smartphone rather than a computer and in an effort to retain consumers who seek healthcare, it behooves that any web presence be also mobile friendly. According to my own personal web statist…

9/24/2012 0

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Same Doctor Visit, Double The Cost

On August 26, 2012, the Wall Street Journal published a story describing a situation whereby a patient who sees a physician employed by a hospital essentially pays double out-of-pocket what they would have paid for the same exact office visit with a physician NOT employed by the hospital. I actually wrote about this situation in January 21, 2012. Beyond what the Wall Street Journal reported, what's going on? Assuming all things equal whereby a private practice physician and a ho…

8/27/2012 0

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Fauquier ENT Reaches 5 Million Web Visits

It is with some amazement that a certain milestone was reached this past week... Fauquier ENT's online presence received over 5,000,000 web visits since first coming into existence in 2004. This number includes practice website and blog . There has been exponential growth year over year with daily web visits now averaging close to 8,000 hits per day with some occasional peak days exceeding 10,000 views. Our YouTube channel has done even better on its own with over a QUARTER BILLIO…

5/19/2012 1

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Hospital-Based Practice Versus Physician Private Practice

The other day, an astute patient of mine asked what the difference is between a physician who works for a hospital (hospital-based practice) versus a physician run private practice. After all, a patient still sees a physician in either case... Is there an actual difference from a patient's perspective??? Assuming all things equal whereby a private practice physician and a hospital-based physician are equally competent and the supporting staff for each are both equally good (such a…

1/21/2012 0

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Making Twitter Work for a Specialty Medical Practice (Like ENT)

I've been asked by a few ENT colleagues how I got Twitter to work for my practice and how in the world I managed to get more than a few dozen followers. I've been at it for about 1 year now (up to 355 followers @FauquierENT ) and here are a few tips to making it work for a medical practice... Just an opinion... And it may not apply to everyone... • When you tweet something, always back it up with a useful link to a webpage using a link shortner like bit.ly or goo.gl . • Tweet a…

11/23/2010 0

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